Zhejiang winter surgery: bargain-hunting opportunities to

"Out of such a big issue, many people who do no business to react." In the 21 December 2009 in Shanghai, Zhejiang Chamber of Commerce annual meeting, Alibaba CEO Jack Ma, Chairman of the Board says.

The current financial crisis, let Zhejiang generally felt the winter chill.

Shanghai and Zhejiang Chamber of Commerce, Shanghai Fuxing High-Tech (Holdings) Ltd Guo Guangchang at the annual meeting to remind many participants Zhejiang: "Entrepreneurs do not think about how difficult business, but to think of how to address the crisis. "

"Because of the crisis, companies back to fundamentals, this is the opportunity to start." Zhejiang enterprises Ma called for all representatives to the crisis in deeper thinking in its development.

Boost confidence

"The impact of the financial crisis to be severe than expected, export growth of 40-50% in previous years, the month from 1 to 10 this year, only 15% of two months only 8% to 9%." Zhou Xiaoguang, Shin Kong Holdings Co. chairman, who has experienced several economic cycles of the women entrepreneurs says, "but you can still earn a profit."

This seems to be the current state of mind of a true enterprise Zhejiang portrayal: the face of some business failures, lay-off "peak", the confidence to become the first choice of Zhejiang crisis.

"The market economy, there are cycles, there is prosperity, recession, the private economic face of this volatility, there is more to adapt to their ability to have full confidence in the emerging opportunities in the crisis should be sensitive sex. "United Front Work Department of Shanghai Yang Du at the annual meeting of the speech was warm applause from the participants.

"Confidence is more precious than gold and currency." Zhejiang Shanghai Chamber of Commerce has issued such an initiative.

According to Ma's view, the current financial crisis, the entrepreneurs have emerged, "a crisis of confidence + confidence crisis," but now need to increase trust and confidence.

"Tough winter, but I believe it was more difficult than you." Ma's speech, causing the audience knowing laughter.

And Guo Guangchang, feels that the company do not lay off, but after going through a rapid development of winter. "When you most feel the worst of times, not far from the end of winter, and have to get over it."

Focus on building advertising display manufacturing business in Shanghai and Hangzhou - Shanghai Electronic Technology Co., Ltd., chairman of Shun Yi Yao told this reporter a little country, "despite the financial crisis, but I am still very confident development of the company." "The financial crisis Our company's raw material price reduced by 50%, so we have confidence enough in this piece. "

Looking for new opportunities

Zhejiang businessmen seeking export, present a huge domestic demand began to realize - that the importance of aircraft carriage.

Yao said China strategy, "As in 2007, in time exports to domestic sales, sales revenue from 2007 from 70 million to 150 million liters."

"Although the LCD was the export volume, but low profits, while the domestic market big, so timely adjustments, cut the export business, fared far better." Yao said.

Yao, however, admits the domestic market competition is fierce, "but better than many mature markets of many foreign countries."

Fudan University, Professor Jiang Changjian very strongly about this, "the Chinese market well, is equivalent to the international market well."

For domestic market, with no turning Zhejiang enterprises, turning them to other emerging markets has become a common choice.

For example, when this year's Fair, from Brazil, Africa and other emerging markets far exceeds the growth rate of orders to developed country markets, which from the side to prove the correctness of the strategy, "We are the only negotiations are successful in Canton is that two clients from Belarus. "Wenzhou Yueqing a vehicle matching lamps manager told our reporter.

In the past, support for the lukewarm attitude of capital markets, Zhejiang, now began to give more of its attention.

"As the stock investment opportunities have appeared, we started to invest Fosun from now on, with a positive attitude to face opportunities." Guo Guangchang said.

Star Furniture Group directors on CEO Tso Wang said: "his chopper in the stock market has also begun a small trial."

Guo Guangchang also called: "To take advantage of this opportunity to pay close attention to mergers and acquisitions, extending its industrial chain, rich in its own industry chain, so deep, meticulous, thorough, after re-integration, opportunity will be more."

"In the real economy, we should pay attention to the brand, focusing on domestic demand." Guo Guangchang said, "With the bargain-hunting, you can find new growth bright spot."

In fact, the use of this opportunity acquisition of Zhejiang enterprises and few, Qianjiang Motorcycle Co., Ltd. acquired Italian motorcycle company Benelli company; Zhejiang Nice Group is a wholly-owned company bought the British subsidiary of the Lion of the three days company.

One participant said the Zhejiang business people, you can just use this opportunity to bargain-hunting and distribution enterprises in the Mainland, linked together to complete the layout of the Mainland is also a means of cost savings, while also a food reserve for the future means, "We have acquired a factory in Hubei, where what is cheaper labor."

The state has launched a series of financial policies for bargain-hunting business to provide financial support, "we found it much easier to borrow money than before." Yao told this reporter a little country.







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Baidu to "PPC" rectification and apology

Baidu was proud of the marketing model - "PPC" is suffering from the unprecedented impact. In recent days, including CCTV, including a number of media have on the "PPC" and questioned the impartiality and objectivity.

Yesterday, Baidu removed some key words of "PPC", through "PPC" publication of false information to a special review of Chinese medicine, with departments concerned for rectification, to apologize to the users.

Marketing model has been questioned

Baidu official website said, "PPC" is a Pay-for-Internet promotion methods, with a small amount of money can improve the company's sales and brand awareness.

In fact, the customers through competitive bidding, the higher prices for key words, may be more significant Baidu discharged to the page. Baidu page, such as journalists enter "Washington" and "milk" the two key words, found that Baidu's first line of each show: "Washington, shop on fire" and "24-hour security webcast Mengniu milk production" and so it is obviously advertising nature of the link, rather than general Internet users are usually concerned with the key word information.

In this way, relying on "PPC", Baidu years to earn that pours.

Baidu in the third quarter earnings disclosure of its operating income of about 919.1 million yuan, up 85.1%. Among them, network marketing income of about 918.2 million yuan. The vast majority of network marketing income is derived from "PPC."

Baidu CEO Robin Li said in the earnings report: "Chinese companies increasingly recognize that Baidu PPC is an effective marketing approach, which gives us confidence for the future long-term growth."

However, the past few days, continuous exposure of CCTV, "Baidu PPC gray screen," the search industry, impartiality and objectivity be questioned.

Baidu rectification and apology

Reporter learned yesterday, Baidu emergency descent to be exposed so the "treatment of sexually transmitted diseases" and "Cancer hundred per cent" other keywords "PPC."

Baidu In addition to offline processing of relevant information, the on a number of "PPC" publication of false medical information is also carried out a special review, and with the departments concerned for rectification.

In a statement issued to the media, Baidu said: "Some web services use PPC to promote their website on false medical information, is Baidu operating system sales caused by poor management, the vast number of Baidu users, on the other PPC clients feelings hurt, Baidu express sincere apologies. "

"Baidu 8 years in the growth process, in order to compete with Google Inc., Baidu too much attention to technology and R & D, while the lack of strict sales operations management and system input, Baidu have a deep reflection." Baidu said area , "In the long run, we do not attach importance to the optimization of business model does not attach importance to training the sales team, you can not on society and the majority of Internet users, the responsibility to our customers."

Notably, this was regarded as a fortune treasure Baidu's marketing model, Why in the use of nearly eight years suddenly criticized? A long time in the Internet advertising industry believes that "This is a search engine developed to a certain stage the product. " The source said, Baidu in early stages of development, although he also "PPC" This marketing model, the amount of information and the view of the then amount of information 娌℃湁 spam reaching a high level, there is no cause problems Jizhong outbreak.

Industry analysis, Baidu's "PPC" Despite the challenge, but it needs more time to really change the business model. "Baidu as a listed company, performance pressure, sudden shift in strategy, it certainly, and the price of their results is a major setback." Relevant industry analysis, "but must move more objective Baidu Wei Lai, just direction. This is perhaps short-term interests would be affected, but if users can get more confidence, beneficial to the long-term development. "

Industry regulatory gaps exist

"PPC" is not a hidden rule the industry. The same search engine, Google used another kind of marketing.

According to Google engineering vice president of China Liu Jun introduction, Google does not allow in the natural search results pages (usually the left side of the page) to display any ads, so as not to mislead users; Google advertisements will appear in the search for the right side of the page or the top of the independent area, and background with vertical lines or other significant areas of natural search results be distinguished; Finally, Google identifies the "advertising" is not simply to sort the bids according to advertisers, but by advertising on the user Search term relevance is not the highest bidder.

Chinese Academy of Sciences, Graduate School of Management Associate Dean Lvben Fu said, how to assess and balance the Internet search engine, the impact on human society, the search for justice is one of the first to be of concern. Google Vice President Kai-fu Lee also said that the final ranking of search results on the Internet should be a large contribution to the computing community's overall results, rather than human intervention and change, damage to a large Internet community of public interest.

This reporter learned that, from 2002 onwards, the United States, European Union, Japan, Korea and other countries Yi Yi Hangyeguifan and regulations have such Xing Shi, Jiang 鎼滅储 engine, impartiality and objectivity by extension, and the formation of the basic industry standard search engine. In contrast, China has no relevant industry standards and regulatory measures.

In this regard, Kai-fu Lee said that at present there are not enough consumers in China representative bodies to help their sound, and the consumers they just need more organization, more channels to help defenders, "I think it can help consumers persons (Rights), the association can do. "

China Internet Association, Hu applied, said the Internet in China is big country, Internet users query search engines is an important window of massive information, search engine impartiality and objectivity has become the key to the healthy development of the Internet industry, "we initiated the search industry to a fair and objective of the search as the basic standard of the industry. "







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